Management Consultancy for Startups and Innovation in Asia

StartWright is a Management Consulting firm for Start-ups and Innovation in Asia.  We help identify white spaces and help build innovative products and services for start-ups as well as large corporations. We enable companies to launch and accelerate their business in Singapore. Our founder, Shweta Shrivastava is a business leader passionate about creating high velocity businesses backed by Innovation & Marketing.

Helping brands and businesses start right, is at the core of Start Wright Consulting. We handpick the innovation projects or start-ups in their journey going forward and wright the necessary nudge they need in their formative days. Apart from Brand, Business & Innovation consulting, we provide Angel Investments to Start-ups in the Seed Stage or Pre-Series A round.

Give yourself the StartWright Advantage

We can nurture the businesses we believe in because we bring to table:

  • Rich business acumen and experience of 20 years
  • Strong business capabilities to advise on growth strategies and entry into new markets
  • In-depth understanding of industry trends and developments
  • In-depth technical and digital understanding
  • Strong industry networks and business contacts


Helping brands and businesses start right, is at the core of Start Wright Consulting. Whether you wish to launch your business in Singapore or looking to build your innovation pipeline, we have a solution for you.

Brand Wright

Commission a Marketing Project or Hire a CMO to lead your Marketing programmes

If you are looking to brand a new business or rebrand an ongoing business, write to us at

Business Wright (For Start-ups)

Commission a Business Consulting Project or Hire an expert Business Advisor

If you have a great product but business is slow, we can help rethink your revenue streams, to accelerate business growth. Write to us at


Business Wright (For Market Entry)

Hire a COO on Demand to launch your business in Singapore, the gateway to ASEAN.

We help you to assess the market, plan your launch and execute it seamlessly. To know more, visit our page ‘Market Entry’ or write to us at


Innovate Wright

Innovation Consulting is our expertise. We help identify the white spaces and help build the future pipeline of products and services for companies of all sizes. Whether you are a startup or an MNC looking to launch into a new category or consumer segment, write to us at


Though we have been in market for only one year, but our work speaks for itself.

Shweta has a vast experience working on research driven brand building and innovation. She delivered a very insightful workshop on driving innovations across categories to build purpose driven brands, most of which stem from her past work, with a very pragmatic approach. A consumer & business centric marketeer, Shweta has a flair for brands & categories targeting the modern-day consumer, her pièce de resistance!

  • Mahesh Kanchan
  • Vice President, Marketing
  • Carlsberg India Pvt. Ltd.

Shweta is a subject matter expert and very articulate as well. I want to thank her for her time and efforts to piece together an Innovation Workshop for us. Her points on innovation pitfalls highly resonate and are applicable to us like many other organisations. Our job will be to implement what we learned today.

  • Amir Qadri
  • Marketing Head, IFFCO, UAE

Shweta Shrivastava is a highly professional Brand & Business consultant. She helped us to redesign our brand identity in line with our business vision. She could capture the vision and values of our company in the very first meeting, and then use her knowledge to help us to create impact through storytelling across platforms. The work she has done for us has helped us in our fundraising efforts as well. Highly recommended!

  • Sumit Khemani
  • CEO, Smartfuture Pte Ltd, Singapore

Book a Consultation today

Want to know more about our services and how we can help, call us for an appointment at +65 6829 2257 or write to us at