Our Latest Strategic Audit: As the Cockroach Janta Party (CJP) dominates headlines-increasingly mired in controversy over optics, troll wars and narrative drift, it is easy to forget how rapidly it built its initial momentum. But for brand strategists, CJP’s complete trajectory offers a vital case study in both sides of the hyper-growth coin: how to build a 0-to-1 brand overnight and how easily narrative disconnect can erode credibility. A masterclass in brand leadership and risk of straying away from your true purpose. 

Click to read the complete breakdown here.

Sleep deprivation continues to be a growing problem even as the world discovers the criticality of sleep as the missing piece of puzzle in their holistic health journey. Hence, healthtech innovation in Sleep, or Sleep Tech is gaining more and more prominence. If you are already doing all you can but quality sleep still eludes you, then it may be the right time to get yourself familiar with Sleep Tech.

Click to read why sleep is the new elixir making SleepTech the next big thing in healthcare.

6 months since its outbreak in late 2019, the new normal of Covid-19 has prompted business to innovate themselves like never before. In our latest article, we focus on 5 tech sectors that have been around for a while but always played in a ‘niche’ territory, until Covid-19 happened! And 2020 may well be the year when these sectors rise and shine in an otherwise bleak business scenario. Take a look!

Everyone is talking about technological trends across sectors. Add AI, Machine learning, NLP and 5G to any conversation, and you have their attention. However, we are not going to be able to add any more value to major technological advances that will lead change in the healthcare industry. The focus of this article is on the opportunities in the healthcare sector that start with solving real consumer needs with the use of technology. Here is a peek into the top 5 trends in health-tech to watch out for in 2020.

The innovation happening in the healthcare space is largely being led by start-ups looking to democratise healthcare to the masses by providing novel solutions backed by technology. The established healthcare and pharmaceutical giants are yet to embrace technology across their ecosystem. Hence, partnership with healthcare start-ups in key areas can be a good start for large Pharma companies. Click to read what these partnership opportunities may be.