In today’s VUCA world, even the most established companies with sizeable market shares, have found themselves struggling to cater to the new age consumer and changing retail and media landscape. Understanding the consumer needs by way of trendspotting and fore-sighting is at the core of our Innovate Wright solution. Innovate Wright aims at identifying white spaces for product and services for start-ups and large organisations alike.
Often, organisations have a great product but have not identified who to market it to. Our Innovate Wright service helps them to identify where to play for harnessing a larger share of the most potent target segment for their product. Sometimes, the product is targeted to the right segment, but the consumer base refuses to grow. Innovate Wright helps to identify the key barriers to trial or retention, looking at the usability of the product or service in context of the consumer and competition.